Bring Attention to Your Business with Radio!

But…Why Advertise on the Radio?

“Over 92 percent of Americans age 12 and up listen to radio each week, creating an audience of over 235 million listeners.”

the Radio Advertising Bureau

Our comprehensive marketing plans help you grow your business by leveraging the power of TWO radio stations, social media and the internet to increase your clientele!

Advertising Packages

Special Event Advertising

Dirt Road Radio prides itself on being the most community-connected and driven station in the region. As such, we work hard to ensure that community events are well-advertised and covered. Each month we cover a multitude of special events. Check out our Special Events Advertising page for new opportunities.

General On-Air Advertising

On-air commercials are uniquely created to grab the interest of your target market. Ads range from 30 seconds to 5 minutes or more. Copy is custom-written to best represent your brand and can be recorded in-house or sent to us. KYDT and KBFS have exceptional coverage areas- click here to see!

Social Media & Website Advertising

In addition to sharing your message with our radio listeners, we additionally will advertise your business on our social media platforms (Facebook, Instagram, Twitter, and Youtube). We have over 1,200 followers and are working daily to increase our social media presence. Our website also offers great opportunities for advertising. Listeners from throughout the region and abroad tune in to listen live on our streaming site, ag producers regularly access our site to find the most recent market reports and news, and others visit to follow local sports. Let us know if you are interested in online advertising!

Morning Community Report Sponsorships

Each morning KYDT/KBFS morning show host Karl Grimmelmann calls members in each of the seven communities LIVE for a report. These reports follow the morning agriculture market reports and news and have a large following of dedicated listeners. On Mondays, Wednesdays, and Fridays the reports cover Hulett, Moorcroft, Pine Haven, Sundance. The Wednesday report also includes Whitewood. On Tuesdays, the reports cover Belle Fourche, Newell-Vale-Nisland, Sundance. Those same communities are covered on Thursdays as well, plus Wright. This package includes name mentions before and after the report, as well as a 30-second advertisement. Give us a call to be added to the Morning Community Reports sponsors!

News and Weather Daily Sponsorships

The news and weather run on KYDT/KBFS three times each day: once in the morning, at noon, and at 4:00 in the afternoon. News and weather sponsors are recognized before and after the report three times per day and have a 30-second ad that runs during all three-time slots as well. These are hot ticket spots since many listeners tune in to hear the news and weather. Reach out today to become a News and Weather sponsor!

Crook County Cattlewomen’s Weekly Report Sponsorships

The Crook County Cattlewomen are a passionate group of ladies whose primary goal is to promote beef and the agricultural way of life. Their report is recorded weekly and aired Monday through Friday following the noon hour, just before AgriTalk. Sponsors are needed to provide the air time for these reports, which are written and recorded by a local Cattlewomen member. These sponsorships are designed for agricultural producers but are available for any interested parties. Help your local Cattlewomen promote agriculture on KYDT/KBFS by becoming a sponsor!

Bull Sales

Agriculture producers throughout the region know to tune into Dirt Road Radio to hear about all the very best bull sales in our area. Advertise your bull sale with us to get the greatest reach and best support. Record your own unique ads, schedule interviews with satisfied bull customers, or have us do a live broadcast from your sale! Contact Christine today to set up your personalized marketing plan! Visit the Bull Sale page to see what is coming up.

Sales Staff

Elsie Hix, Account Executive



Christine Bestgen, Bull Sales



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